ROCC, one of the UK’s leading IT solution and services companies, today announced a partnership with consultancy firm Vantage Strategies – specialists in the implementation of successful CRM (Customer Relationship Management) strategies and solutions.

Together the two companies now offer consultancy and solutions that deliver tangible business benefit with minimal impact on resources.

CRM presents an organisation with an opportunity to differentiate itself, potentially innovating processes and services to create a competitive advantage, ensuring customer retention and increasing customer satisfaction. Potentially, CRM can provide a ‘single view of business’ from prospecting through sales and invoicing to product/service delivery and on-going customer support.

Luke Aldrich ROCC CEO, comments “This partnership is an important step in ROCC’s strategy to expand its portfolio to include value-add business solutions. We see huge opportunity in both building on our existing Microsoft technology business and expanding our existing Consultancy expertise.”

He continues, “Increasingly we are experiencing an increase in demand from our customers for both business process improvement and systems consolidation work. CRM is an area of expertise that strives to place the customer at the heart of an organisation - once this happens, and a clear strategy defined, the technology follows.

By partnering with specialist partners such as Vantage we can now provide unique solutions that range from Problem Identification and Needs Analysis through to Design, Implementation and Lifetime Support. ROCC believe that the IT sales proposition must now be a business sales proposition reflecting an understanding of all issues faced not just technological ones.”

“It only takes a morning to demonstrate the business benefits of Customer Relationship Management” says Vantage Strategies’ MD Carlene Jackson. She continues “Most, but not all, CRM projects support the implementation of new technology. The most important element of all CRM projects is the successful change management of a company's culture to be customer and employee focused. This is supported by the streamlining of processes that deliver perceived customer value add.”

Vantage Strategies (www.vantage-strategies.com) is a young and dynamic strategy consultancy based in Brighton & Hove. Results driven, with considerable experience within major consultancies such as IBM and XANSA, belief in innovation and a proven track record, Vantage Strategies have worked on projects for numerous blue chip, SME and public sector clients.

A Microsoft Gold Partner, Adobe Partner, Alcatel Partner and member of the ORACLE partner network, ROCC (www.rocc.com) is a UK wide IT solutions, services and consultancy company with HQ in Brighton and offices throughout the UK.

For further information please contact Meeta Patel, Promotions Manager, on either 01273 274713 or email marketing@rocc.co.uk