The Cup Final Project is an initiative run by Albion in The Community, the charitable arm of Brighton & Hove Albion Football Club. The Cup Final Project works with 14 different housing associations and local authorities to help bring communities together through football tournaments and coaching sessions.

The initiative is reaping dividends in giving some young disadvantaged people in the area a sport and a focus for their energies. The positive result in local communities has been felt by both residents and authorities. The project is also supported by Sussex Police and East and West Sussex Fire Services.